Circuit de Barcelona-Catalunya has released today the official image of the FORMULA 1 ARAMCO GRAN PREMIO DE ESPAÑA 2024 with a special poster full of symbolism, a collector’s item developed by the Catalan illustrator Jordi Ferrándiz.
This year, the Barcelona circuit has made a big commitment to make the event an extraordinary experience, the best ever seen in the territory and which goes beyond the sporting facilities themselves. Barcelona will be the chosen venue to connect F1 with the city and with all the fans thanks to the Formula 1 Barcelona Fan Village.
With this aim in mind and in this special and unique edition, the official image seeks that emotional connection and enthusiasm for the Grand Circus in Barcelona. The design celebrates F1 and Barcelona’s rich cultural heritage under the visual concept “Barcelona, Catalunya”. And it does so by combining speed and Mediterranean character, thus creating a unique snapshot of a single-seater lapping the main straight of the Circuit.
The colours are vibrant and gradient, together with a flat illustration style, giving it a technological and modern personality. The Barcelona skyline, with its emblematic buildings, links the event to the history and culture of the city. Overall it is a postcard that celebrates the city’s cultural identity and its passion for motor racing.
About Jordi Ferrándiz
Jordi Ferrándiz is an illustrator and designer born in Barcelona. He studied graphic design at the Llotja School of Applied Arts (1992-1997). Jordi’s designs and illustrations stand out for their vivid colours and the elegance of their forms. He creates striking compositions, using powerful colours and bold landscapes influenced by pop art.
Ferrándiz has collaborated for clients such as ;The New Yorker, City and State NY, Grup 62, University of Rhode Island, Time, Circuit de Barcelona-Catalunya, ACG Media at ACG Global, Escribà Barcelona, Penguin Random House, Columna Edicions, FCG Ferrocarrils de Catalunya, Chupa Chups, Opera San Diego, Tusquets Editores, Laboratorios Kin, Ajuntament de València, Wealth Management Magazine, Texas Highways Magazine, Deseret Mag, Universitat de València, Diari ARA, etc., illustrating portraits, magazine and book covers, posters, packaging, some of them awarded with gold and silver in the prestigious Pentawards.
Unveiling of the poster
The official image of the FORMULA 1 ARAMCO GRAN PREMIO DE ESPAÑA 2024 was unveiled at an event held at Circuit de Barcelona-Catalunya, attended by Oriol Sagrera, Secretary for Business and Labour of the Generalitat de Catalunya and CEO of the Circuit, Josep Lluís Santamaría, General Manager of the Circuit and Jose Parralejo Bolinches, Art Director of the poster of the creative agency Evil Love.